Cerbras has its rebranding signed by the Ana Couto agency.
With a family DNA since its origins, Cerbras grew from a culture of extreme care and quality in the manufacturing of its products, valuing and being a source of pride for its employees. In reference to its 33rd anniversary, Cerbras underwent a rebranding process signed by the renowned agency Ana Couto.
The new visual identity featured a completely current and modern logo, using typography with greater legibility and a brighter and more elegant color palette. The evolution of the Cerbras brand is strongly connected to its purpose: Making dreams come true. From this, the new logo was designed – modern, close and sophisticated, which has the concept of revealing new spaces and stories.
Its design has precise geometric encounters and a heritage of the rhombuses present in the brand's old versions, characteristics that reflect Cerbras' new moment embracing tradition and looking to the future. The symbol gains prominence at different times and synthesizes the brand's personality when it interacts with product textures or expansive and dynamic graphic patterns, which symbolize its driving and bold side.
The typography combines sinuosity and precision, bringing movement, Brazilianness and charisma to the compositions. The visual system is clean, versatile and welcoming, which seeks to bring more personality and relevance to the segment with a detailed and careful look. Green presents itself as the brand's legacy, now with a more vibrant tone and a chromatic palette, which is inspired by the colors of products with a more sober appearance that expresses solidity and elegance.