The granddaughter of José Bastos, from Ceará after whom one of Fortaleza's main avenues is named, Ana Lúcia Bastos Mota, runs one of the main porcelain and ceramic industries in the country. With resilience, he went through difficult phases as head of Cerbras, including financial issues.
Despite being aware that the company would do very well without his presence, he is still responsible for the Presidency, which he considers to be more institutional than executive.
In addition to her, her three children, Ticiana, Felipe and Mariana, and her granddaughter Isabel, follow the dream and the legacy of his father and grandmother, Tarcísio, who said goodbye to his wife during her lifetime, in 1994, four years after creating his last, and most important company, Cerbras.
From her husband who has passed away, the businesswoman credits her children's entrepreneurial acumen. Hers is ethics, which she inherited from her parents, and the conscious spending passed on by her paternal origins.
But the paths were not always pleasant. Taking over an industry when it wasn't part of the industry. In fact, before joining the company with her husband, she worked at Telecommunications of Ceará S/A (Teleceará) “Telebras system telephone operating company in the State, before the privatization process in July 1998” . Therefore, there was no ease.
After six years without her husband, with debts and late salaries for her employees, Ana Lúcia thought about taking her own life. Luckily, he rethought and, on a professional trip to Italy, he brought with him the hope of better days that came after two years of great struggle.
Together with her children, who have always been by their mother's side naturally at work, she began exporting in 2004 and has seen her production increase fivefold since its foundation, producing 650,000 m²/month of ceramics.
Check out the full report: https://mais.opovo.com.br/reportagens-especiais/projeto-legados/2022/11/28/cerbras-lideranca-feminina-no-gerenciamento-de-crises.html