the cearense CerbrasCerbras announces new commercial and marketing director. Leonardo VasconcelosCerbras announces new commercial and marketing director. will assume the position of commercial and marketing directorCerbras announces new commercial and marketing director.
Cerbras announces new commercial and marketing director.
"I'm joining a team that is in an excellent phase, of recognition, expansion, growth and with many innovations. It will be a challenging job, but I have the best at my side and I'm very happy for the opportunity to be part of this", highlights Leonardo.
Also for 2022, Cerbras will inaugurate a new production line, which will expand the product mix, with large-format porcelain tiles, meeting new global trends in architecture and design.
“This will be one of our greatest challenges from February onwards, as it will bring many changes, both for the market and for the company. Therefore, we are going with total focus”, concludes the new director.
Leonardo Vasconcelos
Executive with 25 years of experience in sales and business, developed in the Construction Materials/Engineering segment, with significant experience at Roca and the Iquine Group. Graduated in Business Administration, with a Postgraduate degree in MKT, MBA in Organizational Management, Postgraduate degree in Retail, MBA in MKT and Sales and Specialization in business.
Expansion
With the expansion of its production capacity, Cerbras also wants to expand its reach in Brazil. The company targets markets in the Central-West, Southeast and South, especially in cities that have stores more focused on serving architects and specifiers. The expectation is that Cerbras products will reach the largest boutiques, premium stores and Home Centers in these regions.